Over-consumption is a problem but it is often a choice that we make. This year at Dansic as a social innovation project, we took on the challenge to fight over-consumption in Denmark specifically targeting the over-purchase of goods and services like home furnishings, books, clothing, toys, and unused vehicles that often get stored in cellars that may be of use to someone else. Instead of reusing things that are often in good condition or scouting in second-hand stores, many do succumb to buying new products which further us in a trap of unsustainable patterns within society. Often throwing out perfectly good items that end up in a trash bin. We needed a sustainable, simple fast solution that could help our society to gain healthy habits that propel us in a direction of a circular economy.